Slumberkins
Slumberkins is an emotional learning brand that empowers children to be caring, confident, and resilient. Founded by a special education teacher and a family therapist, Slumberkins aims to bring an effective early emotional learning tool to homes and schools.
As the in-house Senior Designer, I collaborated with team members to produce digital and print marketing materials, ensuring cohesive branding across all platforms. Additionally, we developed campaign concepts, graphics, and strategies for both prospecting and retargeting audiences.
Art Director | Kathleen Gamboa
Senior Designer | Nguyet Bui
Digital Designer | Will Coker
Designer | Hilliary Alway
Designer & Producer | Julie Lund
Writer | Isabelle Eyman
Director of Educational Content | Kim Allen
Book Club
Through approachable narratives and engaging stories, the Slumberkins Book Club provides an introduction to social-emotional learning skills for families. With a subscription, consumers receive four books per shipment based on each theme: Self-Belief, Compassionate Growth, Mindful Routines, and Open Hearts. Each board book is written and designed to support young children with a foundation for lifelong emotional wellness.
DIRECT MAILER
A direct mailer piece designed for prospecting and retargeting families with young children. The activities were designed for the parent and child to engage with together to learn more about how Slumberkins can support families raise caring, confident, and resilient children.
Slumberkins for Educators
Developed and designed the latest Educator logo for Slumberkins. Assets include a brand guide, supporting illustrations, mood board, and concepts for accessory tote bags.
Shipping insert
An evergreen shipping insert designed as an introduction to the brand, provide resources, and drive consumers to the social group.