Nike | DICK’s membership

Nike and DICK’S Sporting Goods partnered up to provide a connected membership for both their audiences. The DICK'S ScoreCard | Nike Membership offers exclusive colorways and early access to products. To obtain acquisition and conversion, we executed many activations through paid media campaigns, in-store events for meet and greet with athletes, and celebrated members during Nike Member Days.

Agency ~ The Program | Assoc. Art Director ~ Ari Vance-Boreland | Designer ~ Nguyet Bui, Dalton Shaul | Writer ~ Jess Sommers

Super Bowl LVIII

We sought out an opportunity to create hype around a special DICK’S | Nike member-only experience in Las Vegas during the Super Bowl LVIII. With a meet-and-greet featuring an NFL athlete, members were gifted a special autographed memorabilia at this one-of-a-kind event which showed our valued members just how much they were appreciated.

Delivered: Email module, SMS and Push messaging, signage table tent and banner, lanyard insert, event bracelets and a printed athlete gift.

The Story Of

A campaign to highlight the “behind the scenes” featuring new Nike gear in special colorways for Mother’s Day and Father’s Day that was exclusively available only to Nike | DICK’S members. By sharing these stories with members, we offer them an exclusive glimpse into the product development process—insight they typically wouldn't have access to. This transparency fosters deeper connections with our members, cultivating a sense of pride and ownership when they purchase the shoe.

Member Days

A celebratory treat for Nike | DICK’S Members, in October 2023, Nike Member Days featured special offers through a giveaway for participants to win Nike Strength gear and earn daily 2X ScoreCard points on select Nike items promoted through dotcom, social, influencers, and DICK’S Sporting Goods email.